Press release SS19

 

 

SWIM WEAR

Deta challenges assumptions around existing ideas, creating new perspectives: that knitwear can be swimwear, that grandmas’ embroidery can enhance bikinis, that retro can be contemporary. Due to the knitted texture our swimsuits double as daywear. „It is so comfy I wear it as a bra all the time“ as one of our customers said.

 

SS19 OCEAN PICNIC

Our second collection, Ocean Picnic, features three styles: One Piece, Two Piece a Tank Top in color stilton blue, cherry red, soft lilac, and scallop.  All suits are knitted out of technical yet soft yarn. The one-piece and two-piece bottoms feature even ribbing that adjusts to all kinds of curves, ensuring a feeling of security (and, we’d like to mention, make your butt look nice). Every suit comes with a pair of easily removable pads, should you be afraid of showing off too much nipple. Just as you would expect from any other bathing suit, the pieces keep their shape when wet, and dry quickly after a swim.

Every season, Deta incorporates handcrafted styles into the collection. For SS19, hand embroidered pieces feature illustrations by the California based artist Lilian Martinez. Her artwork is inspired by comfort, beauty and humor. We love her easy and fun illustrations, which we think reinforce our ethos that fashion shouldn’t be taken too seriously.

You can find Lilian Martinez’s work here.


SUPPORT YOUR LOCAL HANDWERK

We have always loved handcraft, such as embroidery, and wanted to incorporate it in our pieces. The question was where to produce it. Then we realized: there are already certain demographics with a strong culture in handcraft. We’ve met a good number of seniors who love to knit and crochet, and who happen to have lots of time on their hands. So we took a walk down the block and asked the women living there if they’d be interested in producing our embroidered pieces. We finally found some!  - and they are doing beautiful embroidery on the pieces.

ABOUT

Deta was founded in 2018 by Anna Berger. A native of Germany, she relocated to NYC in 2017 and rebranded her former label, e.a.seawear. Anna started e.a.seawear in 2014 with partner Eva Swoboda. Based on an interest of interdiciplinary aspects, the core of the brand was a modern take on the 1960’s crochet bikini, and produced in cooperation with local seniors. Previously, Anna studied Communication Design in Berlin and worked as a UX Designer.

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SS19 OCEAN PICNIC CAMPAIGN

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PRODUCT SHOTS

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DETA LOGO

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