About

SWIM WEAR

Deta is seeking to make garments versatile and comfortable, giving retro styles a contemporary look. Our swim/day wear easily transitions from inside to swimtime. Made out of a fine knit and using no extra elastics the suits don't cut into the skin. They keep their shape in and out the water and are drying fast.

SUPPPORT YOUR LOCAL HANDWERK

All our garments are produced in LA and NYC. We are incorporating handmade products into our collection every season, co-developing and producing designs with local senior women form Brooklyn. Previously in Berlin, under the name e.a.seawear, our crocheted pieces were designed and produced with a group of seniors and a Turkish handcraft group. We've heard from a lot of our senior collaborators that it's been a good use of their time as well as an outlet for their passion for handcraft. It's proven to be a mutually beneficial relationship: the seniors help the label with their skills, and the label provides them with additional income. It's been rewarding working together with a cross-generational team on a product that normally would not be expected to unite different age groups.

THE PATRON

Deta was founded by Anna Berger, a communication designer who recently moved from Berlin to NYC. "Deta" is named after her grand aunt, Tante Käthe. She could not say her name when she was little, so it just turned into "Deta". The name stuck ever since. Aunt Deta wouldn't follow typical rules, and as such has been a continuing inspiration. For example, she would allow Anna to cook vanilla pudding in the middle of the night and let her stir pasta into it, because: why not? Also, she let her drink a 'shot' of fever medicine, because Anna really liked the taste of it as a kid. Anna dedicated the label to her because it is challenging to question rules and do it a different way, while at the same time staying approachable. Moreover, she is also dedicating it to the women Deta's generation that learned to cherish what they had and live resourcefully. Women who taught the next generation to maintain their wardrobe for a long time and take good care of it. Who knew how to sew their own clothes and who defaulted to self-reliance. It's these types of women that we are most interested in collaborating with on our products.